Rarer collectibles will command a higher number of points, and they can be bought and sold on a bespoke marketplace. Limited-edition NFT stamps can also be acquired without the use of a crypto wallet - and digital assets are not required to make a purchase. "Journeys" will unlock access to interactive games and "fun challenges" where customers can learn more about coffee. ![]() Odyssey is set to complement the existing Starbucks Rewards program - and can be accessed through current login credentials. Ultimately, the company's vision "is to create a place where our digital community can come together over coffee, engage in immersive experiences, and celebrate the heritage and future of Starbucks." Starbucks Odyssey will transcend the foundational benefits that our Starbucks Rewards members have come to love, and unlock digital, physical and experiential benefits that are uniquely Starbucks." The coffee chain says loyal customers and employees will be given the chance to earn and buy digital collectibles that unlock access to "new benefits and immersive experiences."Ĭustomers and partners are now being invited to join a waitlist for "Starbucks Odyssey," which is scheduled to launch later this year.īrady Brewer - who has an amazingly appropriate name considering he is the executive vice president of Starbucks - said: "Leveraging Web3 technology will allow our members to access experiences and ownership that was not possible before. Starbucks has revealed plans to integrate non-fungible tokens into its loyalty program. ![]() Listen to the CoinMarketRecap podcast on Apple Podcasts, Spotify and Google Podcasts
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